Boomers are Booming: How the Pandemic Upended the Lives of 73 Million Baby Boomers

While the pandemic continues to create unique challenges for everyone, the Baby Boomer market segment has been especially disrupted. What have we learned in the past few months about the needs of this important segment?

The Global CMO Growth Council brought together a limited group of CMOs from around the world for a deep dive and interactive discussion with Dr. Kyle Dropp, co-founder and president of global data intelligence firm Morning Consult. Watch the video of this CMO Executive Forum and gain insights on the generation’s newly adopted behaviors and which habits are likely to endure post-pandemic.

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